Cooperatives Financing Efficiency Upgrades through Opt-in Tariffs

Smaller, rural cooperatives have been experimenting with a model that gets around a customer’s inability or unwillingness to take on debt or invest in energy efficiency upgrades through offering a voluntary on-bill tariff.  Cooperatives have been able to lead this innovation because shareholder interests and customer interests are aligned.  Put simply, the customer chooses the upgrades to be installed by a utility-paid contractor.  The voluntary tariff allows the utility to recover this expense, while customer offsets the money for the tariff with energy savings, decreasing the utility’s load.

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